A Goldman Sachs survey indicates that family offices, which manage wealth for ultra-high-net-worth individuals, are leaning towards investing in artificial intelligence through public equities rather than directly funding AI startups. The survey, which included 245 family offices, revealed that 52% have exposure to AI via public stocks or ETFs, while only 25% reported investing directly in startups. Family offices are more inclined to support companies that utilize AI for productivity and efficiency, as well as secondary beneficiaries like energy providers. The preference for public markets is attributed to more favorable valuations compared to private markets, with many family offices expressing confidence in the stability of public investments. Despite their traditional reputation for being less tech-savvy, family offices are rapidly adapting to the AI landscape, recognizing its integration into everyday life.