On October 7, 2025, Meta announced a significant update to Facebook's algorithm aimed at improving user engagement with Reels. The update allows users to have greater control over the videos they see, enabling them to mark Reels as 'Not Interested' and flag comments, which will help the recommendations engine adjust accordingly. Additionally, the algorithm will prioritize newer content, presenting users with 50% more Reels uploaded on the same day. AI-powered search suggestions will assist users in discovering relevant content, similar to features on TikTok. New friend bubbles will also be introduced, allowing users to see which posts their friends have liked and facilitating private messaging. These changes are a response to user complaints about low-quality and undesirable content in Reels.