Facebook brings back job listings in the US

TechCrunch
TechCrunch
2M ago
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Facebook has reinstated its job listings feature in the U.S. to assist users in finding local entry-level jobs, which is significant as it aims to attract younger users and differentiate from LinkedIn.
Facebook brings back job listings in the US
A What happened
After discontinuing its job listings feature in 2023, Facebook has reintroduced it in the U.S., targeting local job seekers in entry-level, trade, and service sectors. Users aged 18 and older can find job listings in a dedicated tab within the Marketplace, as well as in Groups and Pages. The platform allows users to filter jobs by category, distance, and type, and offers tailored job recommendations based on users' browsing history. This revival aligns with Meta CEO Mark Zuckerberg's vision of returning to the platform's original social networking roots. By focusing on entry-level positions, Facebook aims to differentiate itself from LinkedIn, which caters to higher-skilled roles, and attract younger users, particularly Gen Z, who are entering the job market.
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Key insights

  • 1

    Targeting Younger Users: Facebook aims to attract Gen Z job seekers with its new listings.

  • 2

    Differentiation from LinkedIn: The focus on entry-level jobs sets Facebook apart from LinkedIn's offerings.

  • 3

    Return to Original Purpose: Meta seeks to reconnect with its foundational social networking goals.

Takeaways

The reintroduction of job listings by Facebook signifies a strategic shift to enhance user engagement and broaden its utility beyond social networking, particularly among younger demographics.

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