Hertz is revamping its HertzCarSales.com website to enable customers to complete the entire car buying process online, including securing financing and obtaining trade-in offers. This significant upgrade is part of Hertz's broader turnaround strategy, which focuses on improving vehicle resale values and enhancing fleet turnover. The company, which has a fleet of approximately 560,000 vehicles, offloads about half of its fleet annually. CEO Gil West emphasized that this new e-commerce platform represents a major step in modernizing customer service. Additionally, Hertz plans to launch a promotional campaign featuring football star Tom Brady to highlight these retail changes. The company aims to maximize resale prices, which are crucial for its profit and loss statement, as most of its vehicles are sold directly to consumers rather than through auctions. Following its bankruptcy in 2020, Hertz has been working on a recovery plan that has shown promising results in recent months.