A
            What happened
          
          
            Ford Motor Company reported an 8.2% increase in third-quarter sales, primarily driven by a significant rise in electric vehicle (EV) sales, which surged by 30.2% to over 30,600 units, marking a new quarterly record. The company's electrified vehicle sales, which encompass both EVs and hybrids, saw a 20% increase compared to the same period last year. Notably, sales of larger SUVs also contributed to this growth, with the Mustang Mach-E EV experiencing a remarkable 51% increase. As federal EV incentives of up to $7,500 are set to expire, many consumers are accelerating their purchases, leading to expectations of record EV sales this quarter. However, Ford's CEO Jim Farley indicated a potential drop in EV market share from 10-12% to around 5% once the incentives conclude. Cox Automotive projects that total EV sales for the quarter could reach 410,000, representing a 21% increase year-over-year and achieving a record market share of 10%.
          
          
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            Key insights
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Record EV Sales
Ford's EV sales reached over 30,600 units, a new quarterly high.
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Impact of Federal Incentives
Sales surged as consumers rushed to buy before incentives ended.
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Future Market Share Concerns
Post-incentive, EV market share may drop significantly.
 
Takeaways
Ford's strong third-quarter performance highlights the growing demand for electric vehicles amid changing federal incentives.