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CNBC
CNBC
1M ago 31 views

EVs, big SUVs drive Ford Q3 U.S. sales up 8.2%

Ford's third-quarter sales rose 8.2%, driven by a 30.2% increase in electric vehicle sales, setting a new quarterly record.
EVs, big SUVs drive Ford Q3 U.S. sales up 8.2%
A What happened
Ford Motor Company reported an 8.2% increase in third-quarter sales, primarily driven by a significant rise in electric vehicle (EV) sales, which surged by 30.2% to over 30,600 units, marking a new quarterly record. The company's electrified vehicle sales, which encompass both EVs and hybrids, saw a 20% increase compared to the same period last year. Notably, sales of larger SUVs also contributed to this growth, with the Mustang Mach-E EV experiencing a remarkable 51% increase. As federal EV incentives of up to $7,500 are set to expire, many consumers are accelerating their purchases, leading to expectations of record EV sales this quarter. However, Ford's CEO Jim Farley indicated a potential drop in EV market share from 10-12% to around 5% once the incentives conclude. Cox Automotive projects that total EV sales for the quarter could reach 410,000, representing a 21% increase year-over-year and achieving a record market share of 10%.

Key insights

  • 1

    Record EV Sales

    Ford's EV sales reached over 30,600 units, a new quarterly high.

  • 2

    Impact of Federal Incentives

    Sales surged as consumers rushed to buy before incentives ended.

  • 3

    Future Market Share Concerns

    Post-incentive, EV market share may drop significantly.

Takeaways

Ford's strong third-quarter performance highlights the growing demand for electric vehicles amid changing federal incentives.

Read the full article on CNBC