EU bans 31 meat-related names for vegetarian and vegan foods
Change
The EU banned 31 meat-related names — including steak, bacon and T-bone — for vegetarian and vegan products while preserving terms such as "veggie burger" and "meat-free sausage".
Why it matters
Producers of plant-based foods can no longer use the banned meat names on packaging, labels or marketing, so they must revise product presentation to comply. Retailers and online sellers will need to update product listings and shelf signage to reflect the new naming restrictions.
Implications
- • Vegetarian and vegan food manufacturers' labelling and compliance teams must remove the 31 banned meat-related names from packaging and marketing materials.
- • Supermarket category managers and e-commerce listing teams must update product descriptions and shelf labels to avoid non-compliance with the naming rules.
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