EU bans 31 meat names on vegetarian and vegan products
Change
EU lawmakers banned the use of 31 specific meat-related names for vegetarian and vegan foods, naming examples such as bacon, steak and ribs, while allowing labels like "veggie burger" and "meat-free sausage" to remain in use.
Why it matters
The rule limits the descriptive language plant-based producers can use, forcing changes to product names, packaging and marketing across EU markets. It inserts formal naming restrictions into food-market regulation intended to strengthen the position of livestock farmers in supply chains.
Implications
- • Packaged plant-based food manufacturers selling in EU markets must audit and update product labels and marketing materials to remove any of the 31 banned meat-related names.
- • Grocery retailers and e-commerce marketplaces operating in the EU must revise product listings and shelf labeling to ensure banned descriptors are not used.
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Source
Topics
Policy & Regulation Regulatory Actions Compliance Agriculture Food & Beverages