Key insights
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1
User Drop-off Reduction: Apple's new process has cut user drop-offs by 60% for Epic Games.
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2
EU Regulations Impact: The update aligns with the EU's Digital Markets Act, promoting alternative app stores.
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3
Ongoing Criticism: Epic Games continues to challenge Apple's app distribution policies.
Takeaways
The changes in Apple's installation process represent a significant shift in user engagement for third-party app stores.