Epic Games says Apple's new install process cuts user drop-offs by 60%

TechCrunch
TechCrunch
3M ago
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Epic Games claims Apple's new installation process in iOS 18.6 has reduced user drop-offs by 60%, enhancing user growth for its game store.
Epic Games says Apple's new install process cuts user drop-offs by 60%
A What happened
Epic Games has reported a substantial improvement in user retention following Apple's recent update to its installation process in iOS 18.6. The new workflow, which complies with the EU's Digital Markets Act, has led to a 60% reduction in user drop-offs when attempting to install Epic's game store. Previously, 65% of users abandoned the installation due to lengthy warnings about potential risks. The updated process now features a single warning screen, which informs users about possible limitations while installing from alternative sources. Despite this positive change, Epic Games remains critical of Apple's broader policies, including fees and restrictions that complicate app distribution. The company also highlights similar issues with Google’s installation process for third-party app stores.

Key insights

  • 1

    User Drop-off Reduction: Apple's new process has cut user drop-offs by 60% for Epic Games.

  • 2

    EU Regulations Impact: The update aligns with the EU's Digital Markets Act, promoting alternative app stores.

  • 3

    Ongoing Criticism: Epic Games continues to challenge Apple's app distribution policies.

Takeaways

The changes in Apple's installation process represent a significant shift in user engagement for third-party app stores.

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