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What happened
On Tuesday, Disney revealed that it will raise the prices of its streaming subscription packages by $2 to $3, effective October 21. The ad-supported Disney+ plan will increase to $11.99 per month, while the premium no-ads plan will rise to $18.99 per month or $189.99 annually. Bundled packages with Hulu and ESPN will also see similar price hikes. This announcement follows scrutiny over Disney's handling of 'Jimmy Kimmel Live!' after the show was temporarily pulled due to controversial comments made by the host. Although the show is set to return, some fans have expressed their dissatisfaction by canceling their Disney+ subscriptions. Disney has not yet commented on the price changes.
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Key insights
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Price Increase Announcement: Disney will raise subscription prices for its streaming services.
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Controversy Over 'Jimmy Kimmel Live!': Disney faced backlash for its handling of the show amid the price hikes.
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Impact on Subscribers: Some fans are canceling subscriptions in response to the controversy.
Takeaways
Disney's price hikes reflect ongoing challenges in the competitive streaming market.