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What happened
The article discusses the importance of establishing a robust company vision that can guide strategic planning and organizational alignment. It emphasizes the need for a core ideology, which includes core values and purpose, and an envisioned future as key components of a company's vision.
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Key insights
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Core Ideology as a Foundation
The core ideology is described as the enduring character of an organization, consisting of core values and core purpose. These elements are crucial for providing guidance and inspiration.
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Envisioned Future
The envisioned future consists of a long-term goal and a vivid description of what it will be like to achieve that goal. It serves as a motivational force for the company.
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Balancing Stability and Progress
The article highlights the need to balance preserving core ideology with stimulating progress. Companies should remain true to their core values while adapting to changes in the environment.