Convenience stores are eating fast-food chains' breakfast

CNBC
CNBC
3M ago
117 views
Food-forward convenience stores are increasingly attracting breakfast customers away from fast-food chains, with visits to these stores rising 9% compared to a 1% increase for fast-food. The trend is driven by a growing preference for prepared foods and a wider variety of options at convenience stores. As consumer habits shift, fast-food chains are adapting by incorporating breakfast items into value meals and observing successful strategies from convenience stores. This shift highlights the evolving landscape of the breakfast market.
Convenience stores are eating fast-food chains' breakfast
A What happened
Food-forward convenience stores are increasingly attracting breakfast customers away from fast-food chains, with visits to these stores rising 9% compared to a 1% increase for fast-food. The trend is driven by a growing preference for prepared foods and a wider variety of options at convenience stores. As consumer habits shift, fast-food chains are adapting by incorporating breakfast items into value meals and observing successful strategies from convenience stores. This shift highlights the evolving landscape of the breakfast market.
★

Key insights

  • 1

    Rise of Convenience Stores: Convenience stores are gaining market share in breakfast sales.

  • 2

    Consumer Preferences Shift: More consumers view c-stores as viable alternatives to fast-food.

  • 3

    Fast-Food Adaptation: Fast-food chains are adopting strategies from convenience stores.

Takeaways

The competition for breakfast customers is intensifying as convenience stores innovate and adapt to consumer preferences.

Topics

Business & Markets Markets Work & Education Careers & Work Retail & E-commerce

Read the full article on CNBC