Food-forward convenience stores are increasingly attracting breakfast customers away from fast-food chains, with visits to these stores rising 9% compared to a 1% increase for fast-food. The trend is driven by a growing preference for prepared foods and a wider variety of options at convenience stores. As consumer habits shift, fast-food chains are adapting by incorporating breakfast items into value meals and observing successful strategies from convenience stores. This shift highlights the evolving landscape of the breakfast market.