Comcast is preparing to launch Versant Media, a spinoff that will encompass the majority of its NBCUniversal cable network portfolio, with plans to trade on Nasdaq under the ticker 'VSNT'. Recent filings reveal that Versant's revenue has been on a downward trend, dropping from $7.8 billion in 2022 to $7 billion in 2023. Net income also fell from $1.8 billion in 2022 to $1.4 billion last year. This decline reflects broader financial pressures on cable networks as audiences shift towards streaming platforms, leading to reduced advertising revenue. By creating Versant, Comcast aims to isolate its struggling cable business from its more lucrative internet and streaming operations, allowing the new entity to focus on adapting its brands for a competitive streaming environment. Approximately 65 million households still subscribe to some form of cable service.