Cluely’s Roy Lee joins Disrupt 2025 to share how he cut through the AI noise | TechCrunchs

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TechCrunch
2M ago
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Roy Lee's AI startup Cluely leverages controversy to gain visibility, raising $15 million in funding. This approach matters as it challenges traditional marketing strategies in a crowded tech market.
Cluely’s Roy Lee joins Disrupt 2025 to share how he cut through the AI noise | TechCrunchs
A What happened
Roy Lee, the co-founder and CEO of Cluely, will present at TechCrunch Disrupt 2025, discussing his unconventional marketing strategy of rage-baiting. Cluely, which offers AI-driven meeting assistance, has gained significant attention and raised $15 million in Series A funding. Lee's approach involves creating provocative content that stirs controversy, allowing Cluely to break through the noise of a saturated tech market. This strategy has proven effective, as Cluely consistently garners visibility that larger companies struggle to achieve. Lee's insights on virality and the AI bubble will be shared at the event, highlighting how he has built a lasting business on social media fame.
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Key insights

  • 1

    Controversial Marketing Works: Rage-baiting has proven effective for Cluely's visibility.

  • 2

    Significant Funding Raised: Cluely secured $15 million in Series A funding.

  • 3

    AI Market Competition: Cluely stands out in a crowded AI startup landscape.

Takeaways

Roy Lee's innovative approach to marketing through controversy has positioned Cluely as a notable player in the AI sector, demonstrating that unconventional strategies can yield significant results.

Topics

Culture & Society Media Technology & Innovation Artificial Intelligence