Japan is facing a troubling increase in bear attacks, with a record 13 fatalities reported this year. Amid this crisis, a wave of AI-generated videos on platforms like TikTok is adding to public anxiety. These videos, which often depict people interacting with bears, can be so realistic that viewers struggle to differentiate them from actual events. Experts warn that such content could undermine safety messages from authorities and encourage dangerous behaviors, like feeding bears. The rise in bear sightings is attributed to food shortages and the blurring of natural boundaries due to urban development. With over 20,700 sightings reported this year, the disruption to daily life in affected regions is significant, prompting companies to alter their operations for safety.