During Amazon's fall hardware event, the company revealed the integration of its upgraded AI, Alexa+, into Fire TV devices. This enhancement allows users to engage with Alexa in more complex ways, such as requesting tailored movie recommendations based on previous viewing habits. Additionally, Alexa+ can provide real-time sports updates and trivia while users watch live events. The new Fire TV lineup includes the Fire TV 2-Series, 4-Series, and Omni QLED TVs, all featuring improved brightness and audio clarity. The Fire TV Stick 4K Select was also introduced as an affordable streaming option. These advancements aim to enhance the overall viewing experience for users.