A
What happened
In the wake of worsening air quality in Delhi-NCR, particularly after Diwali, there has been a notable spike in air purifier sales. The region recorded an AQI of 294, indicating 'very poor' air quality, prompting consumers to prioritize indoor air quality. Companies like Eureka Forbes and Kent RO Systems have reported strong year-on-year growth in air purifier sales, with increases of 30-40% during the festive season. Market analysts project a compound annual growth rate (CAGR) of 12.23% for the Indian air purifier market from FY2026 to FY2033, driven by rising pollution levels and health awareness. However, some industry leaders express skepticism about the sustainability of the air purifier market, advocating for integrated air filtration solutions instead.
★
Key insights
-
1
Increased Consumer Awareness
Consumers are more conscious of indoor air quality due to rising pollution.
-
2
Market Growth Projections
The Indian air purifier market is expected to grow significantly in the coming years.
-
3
Skepticism on Standalone Units
Some experts doubt the long-term viability of standalone air purifiers.
Takeaways
The surge in air purifier sales reflects a growing awareness of health risks associated with air pollution in Delhi-NCR. While the market is poised for growth, the debate over the effectiveness of standalone units versus integrated solutions continues.