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What happened
Following its successful launch in India, OpenAI has rolled out its affordable ChatGPT Go subscription plan in Indonesia, priced at Rp75,000 ($4.50) per month. This plan serves as a mid-tier option between the free version and the premium ChatGPT Plus plan, offering users ten times the usage limits of the free service. Additionally, it improves the chatbot's ability to remember past conversations, allowing for more personalized interactions. OpenAI's head of ChatGPT, Nick Turley, noted that the introduction of the Go plan in India led to a doubling of paid subscribers. This expansion into Indonesia places OpenAI in direct competition with Google, which recently launched its AI Plus subscription plan in the country, featuring access to its Gemini 2.5 Pro chatbot and various creative tools.
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Key insights
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Affordable AI Access: ChatGPT Go offers budget-friendly AI access to users in Indonesia.
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Increased User Engagement: The plan enhances user engagement with higher usage limits and personalized responses.
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Competitive Landscape: OpenAI's launch intensifies competition with Google's AI offerings in the region.
Takeaways
OpenAI's expansion into Indonesia reflects its strategy to increase accessibility and compete in the AI market.