Adobe has unveiled Adobe AI Foundry, a new service aimed at enterprises seeking to create custom generative AI models that align with their branding and intellectual property. This initiative builds on the Firefly family of AI models, which were launched in 2023 and trained on licensed data. The Foundry service allows businesses to fine-tune these models for their specific needs, producing text, images, video, and 3D scenes. Pricing is based on usage rather than per seat, making it more flexible for enterprises. Adobe's vice president of generative AI, Hannah Elsakr, emphasized that this service is a response to customer demand for greater customization in AI tools. The custom models are intended to enhance advertising campaigns, enabling brands to generate consistent content across various formats and languages. Despite the advanced capabilities of these tools, Adobe maintains that they are designed to complement human creativity rather than replace it.