Creativity in Marketing: Small businesses can use creative approaches to marketing that don't require significant financial investment. This includes unique branding strategies, storytelling, and engaging content that resonates with their target audience.

Building Strategic Partnerships: Forming partnerships with other businesses can help small companies expand their reach and resources. Collaborations can lead to shared marketing efforts that are mutually beneficial without incurring high costs.

Utilizing Digital Tools: The rise of digital marketing tools provides small businesses with affordable options to reach a wider audience. Social media, email marketing, and search engine optimization are effective tactics for engaging customers and growing their presence.