Hopper agrees to pay $35 million to settle FTC deceptive-fees charges
US-facing travel booking and checkout operators must display total prices inclusive of all fees and cannot pre-select optional charges without express consent
- — Applies if you operate a US-facing online booking or checkout flow charging optional add-on fees: product, checkout and billing teams must present the all-in total price up front and leave optional fees unselected by default with express informed consent captured — the FTC's Unfair and Deceptive Fees Rule (in force for short-term lodging since 12 May 2025) and the FTC Act are the enforcement basis this order applies, and pre-selected or hidden fees are the specific conduct penalised.
- — Marketing and compliance teams at travel and booking operators must substantiate service-benefit claims (guaranteed response times, price-hold protections) or remove them and disclose the exact limitations — the order treats unsubstantiated VIP-support and price-freeze representations as deceptive under the FTC Act.
- — Hopper Inc. and Hopper (USA) Inc. are bound by the stipulated order to pay $35 million in redress, stop misrepresenting fees, and disclose all fees, charges and total prices clearly and conspicuously — non-compliance is court-enforceable once the order is signed.
- — Product, checkout and billing teams at US-facing online booking and travel operators charging optional add-on fees
- — Marketing and compliance teams at travel and booking operators making service-benefit claims
- — Hopper Inc. and Hopper (USA) Inc.
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