UK bans high-fat, sugar and salt TV adverts before 9pm
Change
UK implemented a ban on television advertising for products high in fat, sugar and salt before 9pm, which came into force at the start of the year.
Why it matters
Family-viewing and daytime television slots are now unavailable for seasonal confectionery and bakery promotions, removing a primary channel for Easter campaigns. Media-buying and scheduling teams must therefore replan airtime or accept little to no compliant television presence for these products.
Implications
- • Media-buying teams at confectionery and snack brands must cancel or rebook planned pre-9pm television placements or the adverts will be non-compliant and cannot air.
- • Broadcast commercial-sales teams must block bookings and remove adverts for products high in fat, sugar and salt from pre-9pm inventory or risk breaching the new rules.
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Source
Topics
Policy & Regulation Regulatory Actions Public Health Food & Beverages