The Guardian ·

UK bans high-fat, sugar and salt TV adverts before 9pm

Daytime advertising slots removed for HFSS products

Food & Beverages
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Change
The UK implemented a ban on television advertising of high-fat, sugar and salt products before 9pm.
Why it matters
Advertisers cannot use daytime TV slots for affected products, forcing marketing teams to shift spend or reduce exposure.
Implications
  • — Brands must shift advertising strategy — media mix changes
  • — Broadcasters lose revenue from restricted ads — financial impact

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