UK

UK bans HFSS ads before 9pm on TV and online

→Media-buying teams must halt paid HFSS TV and online ads now

Governance Retail & E-commerce Food & Beverages Health & Pharma
The Guardian ·
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UK banned pre-9pm TV and online ads for foods high in fat, salt or sugar (HFSS) effective 5 January but exempted brand and outdoor ads.
Why it matters
Ban excludes over 60% of consumer spending on HFSS products. Rule covers about £190m of the £2.4bn annual food-and-drink ad spend.
Implications
  • — Media-buying teams must halt paid HFSS TV and online ads now or face enforcement.

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The Guardian
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