UK bans junk food advertising before 9pm and online
HFSS product ads restricted across key channels
Change
The UK banned advertising of high-fat, salt and sugar foods before 9pm on TV and entirely online.
Why it matters
The restriction removes key advertising channels for affected products, forcing reallocation of marketing spend.
Implications
- — Advertisers must shift campaigns — pre-watershed and online ads prohibited
- — Brands must reallocate budgets — alternative channels required
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