The Guardian · UK ·

UK bans junk food advertising before 9pm and online

→HFSS product ads restricted across key channels

Governance Food & Beverages
Change
The UK banned advertising of high-fat, salt and sugar foods before 9pm on TV and entirely online.
Why it matters
The restriction removes key advertising channels for affected products, forcing reallocation of marketing spend.
Implications
  • → Advertisers must shift campaigns — pre-watershed and online ads prohibited
  • → Brands must reallocate budgets — alternative channels required

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The Guardian
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