EU bans 31 meat-related names for vegetarian and vegan products
Change
The EU outlawed the use of 31 meat-related names, including 'bacon', 'steak' and 'wing', to describe vegetarian and vegan foods.
Why it matters
Packaging, point-of-sale descriptions and advertising that use meat-referential names are now subject to prohibition, creating a legal requirement to relabel stock and revise product nomenclature. Supply-chain, compliance and marketing teams must implement new naming conventions and update inventories and promotional materials to meet the rule.
Implications
- • Plant-based food manufacturers' branding and packaging teams must remove all of the 31 banned meat-related names from product labels and replace them with compliant descriptors before selling those products in EU markets.
- • Retailers' product listing and point-of-sale teams in the EU must audit and update in-store and online product names to eliminate any banned terms or face regulatory action.
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