COMPETITIVE · MARKET STRUCTURE · NORTH AMERICA
Sony Honda Mobility cancels planned electric vehicles
Change
Sony Honda Mobility will not bring its planned electric vehicles to market.
Why it matters
Sony Honda Mobility announced it will not bring its planned electric vehicles to market. The decision follows Honda's earlier cancellation of three electric vehicles planned for US production. An earlier Honda plan to use GM's battery platform for lower-cost EVs ended in late 2023. Honda sold 33,000 Prologues in 2024 and 39,000 last year, and Prologue production is scheduled to end at the end of the year.
Implications
- · Removes Sony Honda Mobility models from projected EV production capacity and model lineup.
- · Reduces dealer inventory and consumer availability for the canceled models.
- · Lowers planned production volumes for suppliers tied to those models (including battery and platform suppliers).
- · Concentrates reductions in Honda's North American EV offerings alongside the Prologue production end.
Who is affected
- · Suppliers
What to watch
- · Prologue production scheduled to end at the end of the year
Source
Topics
Business & Markets Markets Supply Chain & Logistics Manufacturing