Key insights
-
1
Increased Visibility Leads to Sales Growth
The research indicates that businesses owned by minorities experience a noticeable uptick in sales when their minority status is highlighted in marketing and promotional efforts.
-
2
Consumer Support for Diversity
Consumers are increasingly interested in supporting businesses that contribute to diversity and inclusion, which plays a crucial role in the sales boost observed in the study.
-
3
Economic and Social Benefits
Promoting minority-owned businesses not only helps individual business owners but also has broader economic and social benefits, contributing to a more inclusive economy.
Takeaways
The findings of the research highlight the importance of visibility and promotion for minority-owned businesses. By emphasizing their minority status, these businesses can attract more customers and enjoy increased sales, further promoting economic inclusivity and diversity.