COMPETITIVE · INDIA
Amazon India expands zero-referral fee policy for low-priced marketplace items
Change
Amazon said it will stop charging sellers in India referral fees for products priced under 1,000 rupees, effective March 16.
Why Now
Amazon stated it will no longer charge referral fees (seller commissions) on products sold in India that are priced below 1,000 rupees. The new structure takes effect March 16. Amazon said the change expands a zero-referral fee policy launched last year that covered products below 300 rupees. Amazon said the expanded structure covers more than 125 million products. The company also said it is reducing some shipping charges.
Impact
- • Marketplace sellers listing items under 1,000 rupees will have referral fees set to zero under the new structure effective March 16.
- • More than 125 million products fall under the updated pricing threshold, per Amazon.
- • Some shipping charges for sellers are being reduced, per Amazon.
Who Recalculates
- • Online marketplace sellers
- • E-commerce logistics/shipping charge payers
- • Small businesses selling via Amazon
Source
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