US FTC files stipulated order barring Kochava and Collective Data Solutions from selling sensitive location data without affirmative consent
→Kochava and Collective Data Solutions data-licensing teams must block any sale, share, or transfer of sensitive location data unless affirmative express consent is held and the data is used for a consumer-requested service
Change
The US Federal Trade Commission filed a proposed stipulated final order in the US District Court for the District of Idaho prohibiting Kochava and its subsidiary Collective Data Solutions (CDS) from selling, licensing, transferring, sharing, or disclosing sensitive location data unless they obtain a consumer's affirmative express consent and the data is used to provide a service directly requested by the consumer; the order has the force of law once approved and signed by the District Court judge.
Why it matters
The order binds Kochava and CDS to a dual-condition gate — affirmative express consent plus consumer-requested-service use — before any sensitive location data leaves the company. Beyond the transactional gate, the order imposes operational program requirements: a sensitive-locations list to block prohibited transfers, a supplier consent-confirmation program, FTC incident reporting on third-party contractual violations, consumer disclosure and consent-withdrawal mechanisms, and a data retention-and-deletion schedule.
Implications
- → Kochava and Collective Data Solutions data-licensing and product teams must block any sale, license, transfer, sharing, or disclosure of sensitive location data unless affirmative express consent is documented and the use is tied to a consumer-requested service — transactions outside this dual gate violate the court-approved order once in force.
- → Kochava and Collective Data Solutions privacy program owners must build and maintain a sensitive-location list, a supplier consent-verification program, and a retention-and-deletion schedule — operating without these controls breaches the order's program-level obligations.
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Source
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