US FTC bars Forever Living from deceptive earnings claims
→MLM marketing teams must substantiate earnings claims on request
Change
US FTC filed a stipulated final order permanently barring Forever Living and its operators from deceptive earnings claims.
Why it matters
The order requires substantiation for earnings claims. It bars misstatements about likely income, recruitment prospects and why participants fail to earn money.
Implications
- — Forever Living marketing teams must remove unsubstantiated earnings claims - deceptive income claims breach order terms.
- — Forever Living compliance teams must produce earnings substantiation on US consumer request - failure creates enforcement exposure.
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Source
View on FTC