🇺🇸 FTC ·

US FTC files antitrust action against major ad agencies over collusion

Ad agencies must stop coordinated pricing and inventory allocation practices

Governance Big Tech
Change
The US FTC filed antitrust action alleging major advertising agencies colluded to fix prices and allocate digital advertising inventory.
Why it matters
Coordinated practices that limit competitive bidding are now subject to prohibition and court-ordered remedies, with agencies required to cease joint standards-setting.
Implications
  • — Collusive agreements must end — compliance required immediately
  • — Legal exposure rises — contracts subject to scrutiny

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Source
FTC
View on FTC
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