Allure

The Resurgence of Pressed Powder in Modern Makeup

Pressed powder is making a comeback in the beauty industry. Once a staple in every makeup bag, it fell out of favor but is now being rediscovered by a new generation. This article explores why pressed powder is regaining popularity, highlighting its benefits and the latest innovations.

TikTok's New 'Morning Shed' Beauty Trend Explained

The latest beauty trend taking TikTok by storm is the 'Morning Shed,' where users document the amount of hair they lose each morning. This trend has sparked discussions about hair health, shedding patterns, and common misconceptions regarding hair loss. Dermatologists weigh in on the phenomenon, offering insights and advice on maintaining healthy hair.

Stay ahead with OwlBrief

A daily set of high-signal briefs — what happened, why it matters, what to watch next.

Newsletter

Get OwlBrief in your inbox

A fast, high-signal digest of the day’s most important events — plus the context that makes them make sense.

A handful of briefs — before your coffee gets cold.

No spam. Unsubscribe anytime. We don’t sell your email.