Why Big Consulting Firms Are Struggling With AI Deployment: McKinsey, PwC, Deloitte Face AI Backlash

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Consulting giants like McKinsey and PwC face backlash as clients report unmet expectations in AI deployment. Despite initial optimism and significant investments, many enterprises are shifting focus to in-house teams for AI strategies, citing consultants' lack of technical depth. While firms remain hopeful for future success, analysts warn that the industry is currently vulnerable, caught between inflated promises and the challenges of real-world application.
Why Big Consulting Firms Are Struggling With AI Deployment: McKinsey, PwC, Deloitte Face AI Backlash
A What happened
Consulting giants like McKinsey and PwC face backlash as clients report unmet expectations in AI deployment. Despite initial optimism and significant investments, many enterprises are shifting focus to in-house teams for AI strategies, citing consultants' lack of technical depth. While firms remain hopeful for future success, analysts warn that the industry is currently vulnerable, caught between inflated promises and the challenges of real-world application.

Key insights

  • 1

    Consultants' Promises vs. Reality: Clients report a gap between AI promises and actual results from consulting firms.

  • 2

    Shift to In-House Teams: Many companies prefer their internal teams over consultants for AI implementation.

  • 3

    Future Potential: Consulting firms believe profits will come in a second wave of AI deployment.

Takeaways

The consulting industry must adapt to the evolving landscape of AI to regain client trust.

Topics

Business & Markets Markets Startups/VC Innovation