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What happened
On October 21, 2025, Meta announced new features in its messaging apps, WhatsApp and Messenger, designed to help older users avoid online scams. The updates include a warning when users attempt to share their screen with unknown contacts during video calls on WhatsApp, a tactic often exploited by scammers to extract sensitive information. Additionally, Messenger will implement advanced scam detection techniques to flag suspicious messages, alerting users to potential risks. This move follows Meta's efforts to disrupt approximately 8 million scam accounts in the first half of 2025, including those linked to scam centers in various countries. The initiative is part of a broader strategy to combat fraud targeting older adults, a demographic particularly vulnerable to such schemes. Meta's collaboration with the National Elder Fraud Coordination Center aims to enhance protective measures against these scams.
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Key insights
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Targeting Vulnerable Seniors
Scammers often exploit loneliness and lack of online savvy among older adults.
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Proactive Measures
Meta's new features aim to mitigate risks for older users on its platforms.
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Collaboration for Safety
Meta joins forces with organizations to combat elder fraud effectively.
Takeaways
Meta's new scam detection features represent a significant step towards protecting older adults from online fraud. By implementing these measures, the company acknowledges the urgent need to safeguard vulnerable populations in the digital landscape.