A recent study commissioned by Panthera has uncovered the significant role of cultural demand in the hunting and trade of wildcats across Africa. The research indicates that traditional leaders, healers, and participants in cultural ceremonies frequently use parts of species such as leopards, lions, servals, and cheetahs. Despite well-documented threats like habitat loss and poaching, the cultural context of these practices has been largely overlooked in conservation efforts. The study analyzed nearly 600 accounts of customary use of 33 carnivore species and found widespread use of skins, bones, and other parts for attire, traditional medicine, and rituals. The researchers aim to promote awareness of these cultural practices and their impacts on wildlife, advocating for the integration of cultural significance into conservation frameworks to prevent population depletion. This research not only pertains to Africa but also has implications for conservation strategies worldwide, as similar cultural practices exist in other regions.