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#Media #Music
TechCrunch
TechCrunch
7d ago 13 views

Spotify spotted working on a 'SongDNA' feature that showcases the people behind your favorite music

Spotify is working on a 'SongDNA' feature to help users discover music through credits, which matters as it enhances user engagement and industry collaboration.
Spotify spotted working on a 'SongDNA' feature that showcases the people behind your favorite music
A What happened
Spotify has been found to be developing a feature named 'SongDNA' that would enable users to discover music by exploring the credits associated with tracks and albums. This feature was uncovered by reverse engineer Jane Manchun Wong, who shared screenshots showing how users could navigate through the credits to see the connections between various contributors, such as writers, vocalists, and producers. The introduction of SongDNA could enhance user engagement by allowing fans to delve deeper into the music they love and discover new collaborators. Additionally, it may serve as a valuable tool for music industry professionals seeking potential collaborators. Although Spotify has not confirmed the feature's release, its existence has been corroborated by another technologist, Chris Messina. The feature appears to focus more on the people behind the music rather than the music itself, distinguishing it from other music discovery projects.

Key insights

  • 1

    Enhanced User Engagement

    SongDNA could deepen user interaction with music.

  • 2

    Industry Collaboration Tool

    The feature may help professionals find collaborators.

  • 3

    Competitive Edge

    SongDNA could challenge TIDAL's interactive credits.

Takeaways

The development of Spotify's SongDNA feature represents a significant step towards enhancing music discovery and user engagement, potentially reshaping how listeners connect with the music industry.