In a strategic move ahead of the R2 SUV launch, Rivian's CEO RJ Scaringe is stepping into the role of interim chief marketing officer, coinciding with the announcement of layoffs affecting more than 600 employees. This restructuring marks the third round of layoffs for Rivian this year, following previous cuts in manufacturing and sales. Scaringe's email to employees highlighted the need for structural adjustments to profitably scale the business amidst a challenging operating environment, which includes the loss of federal EV tax credits and rising tariffs. The company is also integrating its vehicle operations with the service division to enhance the customer experience. These changes are aimed at creating a more seamless purchasing process as Rivian prepares for the competitive EV market.