Publicis Media has introduced Spark Foundry India to enhance its advertising capabilities using AI and data. This move aims to strengthen its market position and drive performance.

Publicis Media has officially launched Spark Foundry India, a new agency designed to enhance its presence in the Indian advertising market. The agency will utilize artificial intelligence and data-driven strategies to improve brand performance and drive measurable outcomes across various marketing channels. Niti Kumar, previously the chief growth officer at Publicis Media India, has been appointed as the CEO of Spark Foundry India. This initiative is part of a broader strategy to strengthen Publicis Media's portfolio and client partnerships. Ravi Bhaya has been promoted to chief growth officer of Publicis Media India, overseeing network-wide expansion. The launch is expected to bolster the company's strategic vision and foster innovation in India's dynamic media ecosystem.