The field of primatology is undergoing a significant transformation thanks to technological advancements such as drones and artificial intelligence. Researchers like Fabiano Melo are utilizing customized drones equipped with thermal and high-definition cameras to locate and monitor endangered species like the northern muriqui in Brazil. This method is more cost-effective and efficient compared to traditional helicopter surveys. Meanwhile, Daniel Schofield is leveraging AI to analyze decades of video footage of chimpanzees, automating the identification of individuals and their social interactions. These innovations not only enhance data collection but also provide insights into primate behavior and conservation needs. As researchers continue to integrate these technologies, they are better equipped to address the challenges of studying elusive species and protecting their habitats.