Saabira Chaudhuri's book, 'Consumed: How Big Brands Got Us Hooked on Plastic', delves into the historical and cultural factors that have made plastic a cornerstone of modern capitalism. Chaudhuri's investigation began in 2018 amidst rising public concern over single-use plastics, revealing that many corporate solutions to plastic waste are inadequate. She traces the evolution of consumer habits, illustrating how advertising has linked disposability with modernity and hygiene since the 1920s. Despite moments of potential change, such as the Mobro 4000 garbage barge incident in the 1980s, the plastic industry's dominance has only deepened. Chaudhuri argues that real change requires brand accountability and a cultural shift away from convenience-driven consumption. Younger generations, equipped with social media and awareness of health risks, may be pivotal in demanding this change. Ultimately, the book posits that addressing the plastic crisis necessitates a comprehensive cultural reckoning rather than merely technological fixes.