Nvidia licensed AI chip tech from Groq, hired its CEO, and reportedly purchased assets worth $20 billion to enhance its AI chip capabilities.

Nvidia secured a non-exclusive license for Groq's AI chip technology and brought on Groq's key executives, including CEO Jonathan Ross. While Nvidia denies acquiring Groq as a company, reports suggest a $20 billion asset purchase, Nvidia's largest ever. Groq's language processing unit (LPU) technology promises significantly faster and more energy-efficient large language model computation. This move reinforces Nvidia's position as the leading AI chip supplier amid growing demand for AI computing power.