COMPETITIVE · USA
Netflix raises subscription prices
Change
Netflix raised all subscription plan prices by $1–$2 per month.
Why it matters
Netflix increased monthly fees for every plan, raising the out-of-pocket cost for subscribers and boosting per-account revenue. This makes retaining price-sensitive customers harder and requires subscribers to either pay more or cancel.
Implications
- · Per-account monthly revenue increases by $1 for ad-supported and $2 for Standard and Premium accounts that remain subscribed.
Who is affected
- · Netflix subscribers
- · Streaming competitors
Source
Topics
Business & Markets Markets Strategy Technology & Innovation Big Tech