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What happened
Brynn Putnam, founder of the successful fitness startup Mirror, is set to unveil her new gaming hardware venture at TechCrunch Disrupt 2025. This new company aims to promote in-person interactions, contrasting with the isolating nature of traditional gaming. Putnam's previous success with Mirror, which was acquired by Lululemon for $500 million, was driven by the pandemic's demand for home fitness solutions. Her latest project focuses on creating shared experiences rather than individual performance, leveraging mature technologies and AI to enhance human connections. Investors are increasingly interested in consumer hardware, signaling a shift in market focus. Putnam's appearance at the event coincides with TechCrunch's 20th anniversary, providing a platform for her to showcase her innovative approach to gaming.
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Key insights
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1
Focus on In-Person Interaction
Putnam's new venture aims to enhance face-to-face connections through gaming.
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2
Shift from Individual to Shared Experiences
The startup emphasizes collective engagement rather than solitary gaming.
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3
Investor Confidence
Strong interest from investors reflects a resurgence in consumer hardware.
Takeaways
Putnam's new venture represents a significant evolution in her approach to technology and consumer engagement.