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Mongabay
Mongabay
3d ago 7 views

Measuring success in trees, not clicks

Willie Shubert leads Mongabay's newsroom, focusing on impactful environmental journalism. His work is crucial for raising awareness and funding for conservation efforts.
Measuring success in trees, not clicks
A What happened
Willie Shubert, the head of Mongabay's English-language newsroom, is dedicated to fostering impactful environmental journalism. His career began at National Geographic, where he learned the intricacies of high-quality journalism. Transitioning to Internews’s Earth Journalism Network, he built a community of environmental reporters, particularly in the Global South. At Mongabay, Shubert's focus is on producing independent reporting that leads to real-world outcomes, such as preventing deforestation and protecting Indigenous communities. He believes that journalism should not be measured by clicks but by its ability to create lasting change in environmental conservation. His approach combines evidence with empathy, aiming to empower audiences to make informed decisions for the planet.

Key insights

  • 1

    Focus on Environmental Impact

    Shubert prioritizes journalism that leads to tangible conservation outcomes.

  • 2

    Building Global Community

    He has fostered a network of environmental reporters in the Global South.

  • 3

    Independent Reporting Model

    Mongabay's model supports journalists to produce impactful environmental stories.

Takeaways

Willie Shubert's leadership at Mongabay exemplifies a commitment to environmental journalism that prioritizes real-world impact over mere audience engagement, highlighting the critical role of informed storytelling in conservation efforts.