Italy's competition watchdog found Ryanair engaged in an 'abusive strategy' by blocking or restricting travel agencies' ability to sell Ryanair flights combined with other airlines or services from 2023 until at least April 2025. The airline implemented facial recognition on its booking site to disrupt agencies’ purchases, blocked payment methods, and deleted accounts. AGCM said these actions reduced market competition and raised consumer costs. Ryanair argued its direct booking policy benefits consumers and announced plans to appeal the ruling and fine.