Lombok island is undergoing significant development to become a tourist hotspot similar to Bali, driven by the Indonesian government's desire to alleviate overcrowding in Bali. The transformation includes the construction of resorts and infrastructure, particularly in Mandalika, which has already seen evictions of local families for development projects. While some locals, like surf guide Damar, have benefited economically from tourism, many others face displacement and loss of their traditional livelihoods. The push for 'Bali-fication' has sparked debates about cultural preservation and environmental sustainability, as residents express concerns over the loss of natural beauty and local customs. The rapid changes have led to tensions between development goals and the rights of local communities.