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#AI & ML #Social Media
TechCrunch
TechCrunch
1M ago 34 views

Instagram head says company is not using your microphone to listen to you (with AI data, it won't need to)

Instagram's head Adam Mosseri refutes claims that the platform listens to users' conversations for ad targeting, emphasizing reliance on AI data instead.
Instagram head says company is not using your microphone to listen to you (with AI data, it won't need to)
A What happened
In a recent Instagram post, Adam Mosseri, the platform's head, sought to dispel the long-standing myth that Meta listens to users through their phone microphones to tailor advertisements. This conspiracy theory has been a topic of discussion among users, including Mosseri's own family. He emphasized that Meta's ad targeting relies on sophisticated algorithms that analyze user interactions and data shared by advertisers, rather than audio recordings. Mosseri pointed out that users would notice if their microphones were activated due to battery drain and indicator lights. As Meta prepares to implement AI-driven ad targeting, Mosseri reassured users that their conversations are not being recorded, despite the company's growing data collection capabilities. He noted that sometimes, perceived ad relevance may stem from coincidence or psychological factors, rather than surveillance.

Key insights

  • 1

    Myth of Listening

    Mosseri addresses the conspiracy theory of Meta listening to users.

  • 2

    AI in Ad Targeting

    Meta plans to enhance ad targeting using AI data from user interactions.

  • 3

    User Behavior Insights

    Ad recommendations are based on user behavior and advertiser data.

Takeaways

Meta continues to deny audio surveillance while expanding its data collection methods.