During the Bloomberg Screentime conference, Instagram head Adam Mosseri highlighted the dual nature of AI's impact on the creator economy. He noted that AI tools could empower individuals who previously lacked the means to create high-quality content, thus democratizing creativity. However, he also warned of potential misuse by bad actors and stressed the importance of educating younger generations about discerning the authenticity of online content. Mosseri pointed out that the line between organic and AI-generated content is becoming increasingly blurred, necessitating better labeling and transparency from platforms like Meta. He acknowledged the challenges faced in accurately identifying AI content and suggested that societal adaptation is crucial. Additionally, Mosseri discussed Instagram's strategic focus on Reels and DMs, as well as the competitive landscape shaped by TikTok's ownership changes, asserting that competition drives improvement.