India orders BARC to withhold news TV ratings
Change
India ordered the Broadcast Audience Research Council to suspend publication of weekly Television Rating Points for news television channels for four weeks or until further directions, effective immediately.
Why it matters
Advertisers and media buyers will lack the normal weekly audience metrics they use to validate placements and measure short‑term reach for news channels. That will make it harder for news broadcasters' sales teams to negotiate rates and for independent audience‑research firms to verify channel performance.
Implications
- • Broadcast Audience Research Council reporting teams must cease publishing weekly TRP figures for news television channels immediately and for the specified four‑week period.
- • Advertisers' media‑buying teams must stop relying on weekly TRP data for short‑term campaign planning and seek alternative audience measures.
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