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What happened
In this article, Jason Fried, co-founder of 37signals (now Basecamp), shares valuable advice for small business owners. He emphasizes the importance of focusing on core strengths, avoiding distractions, and staying small to maintain agility and innovation. Fried advocates for a lean approach, prioritizing customer satisfaction and sustainable growth over rapid expansion.
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Key insights
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1
Focus on Core Strengths
Fried advises small business owners to concentrate on their core competencies and excel at what they do best rather than diversifying too quickly.
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Avoid Distractions and Stay Lean
He suggests maintaining a lean operation, which helps businesses remain agile and responsive to change, ultimately leading to more sustainable growth.
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3
Importance of Customer Satisfaction
Fried highlights the significance of prioritizing customer satisfaction, as happy customers are key to a company's success and growth.