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TechCrunch
TechCrunch
4w ago 24 views

Google's Search Live comes to India, AI Mode gets more languages

Google introduces its AI-powered Search Live feature in India, expanding its AI Mode to seven new languages, enhancing user experience in multimodal search.
Google's Search Live comes to India, AI Mode gets more languages
A What happened
Google has officially launched its AI-powered conversational search feature, Search Live, in India, marking the second market after the U.S. to receive this technology. Initially introduced in July, Search Live allows users to point their phone cameras at objects for real-time assistance, facilitating interactive conversations based on visual context. Alongside this, Google has expanded its AI Mode to include seven new Indian languages: Bengali, Kannada, Malayalam, Marathi, Tamil, Telugu, and Urdu. This expansion is part of a broader initiative to make AI-powered search accessible in over 200 countries. Google aims to leverage India's early adoption of AI technologies to enhance the capabilities of Search Live, which is powered by a custom version of its Gemini model. The feature is expected to roll out gradually, with users able to access it via the Google app or Lens.

Key insights

  • 1

    AI Mode Expansion

    Google's AI Mode now supports seven Indian languages.

  • 2

    Search Live Feature

    Search Live allows real-time assistance through camera interactions.

  • 3

    Market Growth

    India is a key market for Google's AI technologies.

Takeaways

The launch of Search Live in India signifies Google's commitment to enhancing AI-driven search experiences in diverse languages.